In the business world, we speak of intelligence as the gathering of relevant information that can be used in order to make changes or coming up with projects in the future related to the different areas of a business. The heart of the fundamentals of intelligence lies the abilities to collect the right data and to take an informed and unbiased decision. Business without intelligence is therefore heading for disaster. Intelligence can be applied in three important areas namely in business data, business structure, and in business communications with your staff and your audience.
Every business has and need data. Data is used in every aspect of business. But businesses can get overwhelmed with the vast amount of data that is available. It is important that the business only focus on the most relevant ones which is quite difficult to do. The reason why many businesses today hire business intelligence consultants is so that they can sift through the multitude of data and focus only on the data relevant to business growth. Successful strategies can be set forth that can address weaknesses and opportunities if relevant business data are focused on. The usefulness of business intelligence consultants is seen in the way they pave the way for identifying the strategies of the business for the future.
Most of the time intelligence is not applied in the area of business structure. Business structure defines you staff’s working set-up whether they work flexible hours or by schedule. It also defines if you company has a vertical or horizontal hierarchy, and it tries to find ways to optimize employees’ productivity. An example where intelligence is used for business structure is giving your workers flexible and remote work options against standard hours if there is a demand for a more healthy work and life balance. Using intelligence to structure you business can mean doing or changing things so that your business objectives as met.
The importance of employees as a business resource cannot be downplayed. Employees can bring growth, advocacy, and innovative solutions to daily challenges faced by the business. If an employee sees the value of working towards company goals, only then will he be a good one. It is the role of the entrepreneur or the manager to make sure he has people intelligence. What this means is that the business is aware of the difficulties employees face and tries to remove these. Depending on their needs, there need to be changes made.
When one displays creativity, one is showing a high form of intelligence. The application of intelligence is seen not just by gaining information but in a way that something new is created. Customer dealings can use intelligence. Trying to meet the real needs of customers is a good application of intelligence.