Editor’s Note: The following new entry by Jeffrey Moriarty replaces the former entry on this topic by the previous author. But in business as in politics, with power comes responsibility, and if ever there were a question of public policy that represented both a humanitarian and a business issue, this is it. So a good case can be made for an obligation on the part of business leaders to speak up. If nothing else, leaders have a clear obligation to express solidarity with their own beleaguered employees, even if they find themselves unable or unwilling to denounce the ban outright.
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This is directed towards other competing companies such as Adidas and Puma where they say ‘to be the standard against which others are measured’, as they want other companies to be working hard on solving ethical issues with their suppliers, and also is directed to customers where they say ‘to make aspirational quality accessible to all’, showing customers their ethical values by saying that they want every person in the world whether it be a minority or not to have access to Nike’s products.