Recent marketing graduates are working for companies such as Welch Packaging, Micros Focus, Signature Graphics, and Medxcel. In simple terms, a marketing strategy is a summary of what you offer and how you are positioned in the market (in relation to competitors’ products and services), and your marketing plan is an organized list of actions that you will enforce to achieve the goals outlined in your strategy.
A relatively new form of marketing uses the Internet and is called Internet marketing or more generally e-marketing , affiliate marketing , desktop advertising or online marketing It tries to perfect the segmentation strategy used in traditional marketing.
Marketing communications (advertising, product placement, sponsorship), cross-cultural marketing (validation of marketing models across cultures) and consumer behaviour (consumer processing of health-related information, behavioural change, interactions between advertising, personal values and pester power).
You will probably not find these attributes entirely in one person, so when you are investing in a marketing agency you will have access to a team of individuals who specialize in each of these subjects, allowing you to get more value for your money.
Projects cover a wide range of themes ranging from the marketing department’s influence on organisational performance, determinants of marketing innovation, brand and product development success, and pricing, advertising and distribution effectiveness, to marketing information/decision-support systems utilisation, value co-creation by open innovation, and consumer evaluation and processing of product communications.scotland, university