Small business owners tend to confuse marketing and advertising as the same thing. Each module is based on our unique Professional Marketing Competencies designed to help marketers meet the increasing demands of them at every stage in their career. Although marketing takes time, time, research and analysis, successful marketing can help you increase your bottom line.
It is clearly a completely different platform that has a new set of marketing rules that need to be learnt. As no one has to buy goods from any one supplier in the market economy, firms must entice consumers to buy goods with contemporary marketing ideals. Completing the Diploma in Professional Marketing has definitely improved my overall knowledge of marketing theory, as well as enhancing my CV and giving my confidence a big boost.
Lastly, your strategy must be both strong and flexible enough to withstand the most difficult or unpredictable of circumstances, such as an economic depression, new trends or competitors in your industry. Marketing offers career opportunities for people with varying educational backgrounds.
In a competitive, changing business world, there is a growing demand for young professionals equipped with advanced marketing skills, knowledge, leadership potential and the ability to effectively deliver from day one in an organisation. Strategic marketing attempts to determine how an organization competes against its competitors in a market place.
And when that’s not enough, they lay off marketing employees, sometimes the entire department. The specialist marketing modules offered are enhanced by a range of general business modules, which help to underpin your marketing knowledge. Marketers are involved with such activities as product planning, pricing decisions, advertising, sales management and marketing research.