Look around you, how many people are have smartphones or are actually touching their screens as you read this? Not one or two, probably very many, unless you are not in planet earth. And for that simple reason, marketers recommend your marketing strategy be mobile-centric.
It’s no surprise that from 2015 the internet has recorded more mobile phone than PC searches. Furthermore, in April this year, Android officially took over Windows’ popularity as the main internet-browsing OS. That said, here are more benefits of a smartphone-centric marketing strategy and tips to make this work for you.
Begin With an App
Several concurring studies have proved that mobile freaks spend most of their time on apps than they do on browsers. But this is no guarantee your app will record this kind of heavy traffic. So to better the playing field for you, consider paying special attention to these areas. First, design an app that’s user-friendly and less demanding (in terms of resources i.e internet bundles). Second, include a wonderful notification alert.
Invest on the best app possible, even if it means seeking a bad credit merchant cash advance to execute your idea.
Make Your Content Mobile-Friendly
Keep in mind that the normal textual content meant for PC and laptop screens are almost unreadable in small smartphone screens and may be rather inconvenient. However, short videos, audio or MP3 tracks, or even the simplest infographics are more mobile-friendly. This alone may encourage smartphone users to want to look at your content.
Target the Local Market
The same “think big, start small” strategy applies here. Though you’re targeting the universal market, remember you need to start small— make an impact locally. Fortunately, most smartphones have GPS systems that most apps get the go-ahead to track— which means you can know your users’ whereabouts. This unusual feature allows micro-businesses track prospects from their present geographic locations. On top, this extra feature can enhance your personal marketing if you industry has to do with local support.
The bottom line
Mobile-centric marketing is a strategy worth investing in more so in an era where smartphones are the order of the day.
Business Funding expert, Nathan Hale, founded First American Merchant with his eyes set on helping the backbone of our country, small business owners. His passions include writing/producing music, and travel. First American Merchant is America’s Best bad credit merchant cash advance Company, serving both traditional and high-risk Businesses