November 25, 2019 | business management | No Comments
Throughout history, chocolate has been marketed differently to different consumer types. A good example would be Ben’s Chili Bowl located in Washington DC. It is an eatery that has been in business for decades and the fact that it had kept so many loyal customers is because they have offered consistent service and great food over the years and people who used to go there to eat as kids still go there as adults.
On the marketing side, however, retention refers to maintaining a higher level of consistent engagement (through targeted marketing based on buying preferences, interests and history) so that the customer relationship doesn’t end at the initial purchase.
One truly cannot exist without the other, but their skill sets are not the same – especially today, where advances in technology require the modern marketer to have a very specific, honed, and competitive set of skills that most sales people simply do not need to have.
Most companies do a lot of research before releasing an advertisement in getting a feel of what the consumers really desire. Sales departments rely on marketing; marketing departments and strategies exist to feed sales (notice I didn’t say “make” sales). Without an in-house marketing team that is skilled and dedicated to marketing planning and execution, it is understandably difficult.
Is Target Marketing Ethical?
A. Marketing merely reflects the needs and wants of customers. After seeing so many television commercials and advertisements both on the Internet and on newspapers I have concluded that some companies construct their ads to create a need in the consumer’s mind even if originally they were not interested in the product.
Back in October 2015 we shared an article called “5 Ways Marketing Departments Help Salespeople Catch Butterflies.” Recently a tenfold article was shared with us, titled “What is the Meaning of Sales & Marketing and Their Advantages?” and, I have to say, it does a pretty awesome job of breaking down the differences, responsibilities, and links between sales and marketing roles.
The marketing department creates awareness, builds engagement by creating information that will invite audience members to take action, and targets and tracks engagement by motivating audience members to provide contact information or initiate a free trial or consultation (converting them from a cold prospect to a known lead or potential buyer).
Maslow’s Marketing Filter
No doubt if you are trying to progress on your journey to MLM success and you have been doing some training and some research then you will have discovered the importance of having a good MLM marketing plan in place. Companies also take advantage of world events or changes in the economy to come out with new products. Unfortunately, most people settle on mostly one phone-based marketing activity – cold calling. I’d like to present to you a way to use Maslow’s needs pyramid so that you can get inside the consumer’s mind and develop an understanding of what’s truly motivating them as they consider purchasing your product or service.
Those email newsletters you receive after becoming a customer somewhere are not random – they have a purpose and are often tailored to things you’ve viewed or expressed interest in. A sales team simply doesn’t have the insights, time, or often the resources to execute these types of strategic campaigns.
Marketers now direct promotions at those of certain age groups, gender, race, marital status, gender preferences, and just about any other category you can place people in. In developing your own plan and budget, determine and recognize the effectiveness of all marketing tactics, not just their efficiency.
Marketing With A Telephone
Planning for the year ahead is never an easy task. They use three types of marketing channels which are communications, distribution and service channels. Marketers must therefore continually be creating and developing attractive products and then in turn devising a brilliant marketing strategy to win the consumer over to buy their product over other competing products.
In the last 30 years though, marketers have begun to identify potential buyers based on a number of factors, that make many people uncomfortable. Make sure these goals are clearly visible on your MLM marketing plans. Usually a marketing department will have creatives, analysts, and more tech-oriented people (who dive into the numbers and algorithms behind advanced marketing tools).
MLM Marketing Plan
Marketing to specific groups of consumers, or target marketing, is one of the most important concepts in marketing. Marketing has relied on four marketing skills and tools and they are the sales force, advertising, sales promotion and marketing research, they must also use brand building, customer relations, telemarketing and others to make their product selling become reality.
Many in the business world, especially those who rely on sales and marketing for success, don’t actually have a concrete grasp on exactly what sales and marketing are. Pull together one overall plan that incorporates all of your MLM marketing plans. Marketing theory can lead to strong marketing strategies, but too often, we get stuck on the former.
It’s no accident that more recently established companies, tech giants, and organizations that employ a large number of millennials are killing it with their marketing efforts.