A degree in International Business prepares students to make valuable contributions in various types of organizations such as multinational corporations, international nonprofit agencies, government foreign service, and even small- and medium-sized firms beginning to expand internationally. WSU graduates in international business will be prepared for success in overseas assignments, staff positions that advise top management on international operations, positions with global responsibilities, consultant work with companies, and a world of additional opportunities.
Recently, I have become increasingly aware and disturbed by the social and environmental impact of international business operations, especially in poorer or less economical developed countries (LEDCs), such as Ethiopia, Kenya and Madagascar which earn low income and less economically developed countries (LEDCs), such as China, Mongolia and Iran which earn low-middle income from selling goods and services.
You will develop an understanding of the nature and role intangible elements play in creating value for consumers, critically analyse the major differences between the marketing of services and physical goods, and apply and evaluate a range of relevant services marketing and experiential marketing theories and tools to organisational situations.
During the final semester, you will, in a small team write your degree project and also carry out a Learning …