A business development plan is an essential tool for all prudent entrepreneurs if they wish to remain in business. This is an extract from my FREE eBook – “How to Construct an Effective Business Development Strategy” which is available for download – please see details below. Business Process Management (BPM) is an all-round management approach that aims at aligning all the business processes with its core vision and consumer demands.
Plan – Once new business opportunities have been identified you will need to decide how you can best reach those new customers and markets. Given the growth stage in which your company finds itself it can indeed be worthwhile considering employing business development services in one way or another.
Its products and services are gaining acceptance in the marketplace and customers are patronizing them in increasing numbers. Find all kinds of information about small businesses, right from beginning a small business, to getting government grants, analyzing the market, etc.
A marketing and constancy firm can demonstrate where they’re succeeding. Using the help from a second stage business accelerator can be one way to overcome these challenges; to (re)establish the entire “business machinery” required to allow growth to take place.
In the almost 30 years that I’ve worked as a CPA, I’ve had the opportunity to see businesses go on to achieve amazing results in the marketplace and for their community and for the owners. Working in business development is an excellent way to develop skills in strategy, negotiations, and managing partner and client relationships. Incorporate sales training for business development and growth. At this stage in the company life cycle business risk is beginning to decrease and the opportunity for true value creation presents its self, yet the path to that second level can be a long and tricky walk.
For that reason, there are a multitude of professional service providers in the field of business development. Make sure to always discuss details of the engagement process and the scope of the services to be delivered. Strategic focus, institutional strengthening, human resource training and financial strategy, are some of the dimensions that a second stage business accelerator may offer.
Implement – If your business is not at the stage to appoint a full time marketing director, at least hire an experienced business development professional to work with your company for a few days a month. A person that specifically focuses on business development will understand how to communicate potential business deals to perspective businesses in the right manner.
Job titles continually evolve based on the changing needs of companies. Moreover, no company can house all expertise internally, thus the advice from external business professionals may at times come in handy. A business development specialist is typically a cross between a marketing and a sales person. Hiring a development consultant is going to cost you money, but it’s important to see this as an investment for your business.
While the business plan is critical for the success of the new venture, it is not the first step in the process. Undeniably, business development is a crucial component of a firm’s success – the opportunities forged today will define what the company is doing on tomorrow.
Consultants often will require an hourly rate or fixed salary as well as some kind of bonus structure for placing deals together which may be a single payout for each business deal that is signed or a revenue share that is paid out over a period of time based on the amount of business that is ultimately generated from the relationships.
Starting a new business is far more than simply hanging a sign out and waiting for customers to pour through the door and I’m sure anyone willing to invest in a new venture is well aware of this fact. A successful business development process is being able to get a clear and concise evaluation of the inherent strengths and weaknesses, goals and issues that face the development of your new venture. A common problem facing many firms, regardless of where they are in the company lifecycle, is that they get stuck in the trenches of daily operations, at the cost of conducting business development activities.
During this phase, the business require infusion of additional capital to buy capital equipment to increase production (for manufacturing businesses), to establish additional service network (for service providers) or procure more goods for trade (for trading businesses).
A correct strategy can simplify the complexity of business equations. With the development and constantly-expanding use of the Internet, many entrepreneurs are finding it easier to tap their potential market, and market their products and services to customers across the globe. There are both niche specialists targeting specific business needs and generalists taking a 360Â° view of the firm and its strategy and objectives.
Boutique consulting firms offer organizations highly specialized advice that addresses specific problems or aspects of a business. The inevitable is cash flow drying up and losses mount up. Most businesses fold up during this phase. Failing to do this a common problem with companies and their sales teams and even more so with business development professionals as the relationships they have and bringing to the table are often held tightly and not given up easily.
A successful business development process is being able to get a clear and concise evaluation of the inherent strengths and weaknesses, goals and issues that face the development of your new venture.