Learn more about market research, how it can improve your business decisions and how to conduct a market research campaign. This is very interesting because only a few years ago the industry was unable to deliver what businesses were asking for, but with the business acquisitions of the tools, and bigger companies getting involved, there’s much more capability in the technology space.
Based from a report by Gartner in 2013 ( Market Share Analysis: Business Intelligence and Analytics Software ”), companies worldwide spent about $14.4 billion that year, an increase of eight percent from the total $13.3 billion spent by firms the previous year.
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According to a study by the Aberdeen Group, there has been increasing interest in Software-as-a-Service (SaaS) business intelligence over the past years, with twice as many organizations using this deployment approach as one year ago – 15% in 2009 compared to 7% in 2008.
Creators of financial models will recognize this as a garbage in, garbage out problem.” Business intelligence is meant to solve that problem by bringing in the most current data that is ideally presented in a dashboard of quick metrics designed to support better decisions.